Free Online SEO Tools

What you can do with these SEO tools

They cover the on-page basics that every site owner, blogger and developer has to get right before a page goes live.

• Meta Tag Generator: write a title tag, meta description and social sharing tags, then copy the HTML into your page or CMS.
• Robots.txt Generator: build a robots.txt file that tells crawlers which parts of your site they may visit.
• Slug Generator: turn a headline into a short, lowercase, hyphenated URL slug.
• Keyword Density Checker: see which words and phrases appear most often in your copy.

How each tool fits into publishing a page

Before you publish

Start with the Slug Generator so the address is short and readable. Then use the Meta Tag Generator to draft a title of roughly 50 to 60 characters and a description of around 150 to 160 characters, which is about what search results usually show before cutting text off.

While you edit

Paste your draft into the Keyword Density Checker. If one phrase appears far more often than anything else, the copy may read as repetitive. Write for the reader first and use related wording naturally instead of repeating the same phrase.

When you set up or change a site

Use the Robots.txt Generator to point crawlers at your sitemap and keep them out of admin or test areas. Be careful: one wrong rule can stop search engines from crawling your whole site.

Good to know before you start

A robots.txt file controls crawling, not indexing. A blocked page can still appear in results if other sites link to it. To keep a page out of search results, use a noindex tag and leave the page crawlable so search engines can see that tag.

Meta descriptions do not directly change rankings, but a clear one can make people more likely to click your result. Search engines may also rewrite it to match a searcher’s query.

No tool can guarantee a ranking. Useful, original content, a fast site and pages that answer the searcher’s question matter more than any single setting. Google’s SEO Starter Guide is a reliable place to learn the fundamentals.

After a page goes live, check it again a few weeks later. Look at which searches bring visitors, rewrite titles that get few clicks, and update facts or examples that have gone out of date. Small, regular improvements to pages people already find usually pay off faster than publishing many new pages.

How to use these tools

1. Choose a tool from the grid above.
2. Fill in the fields or paste your text.
3. Review the preview or results.
4. Copy the generated code or text into your website.